2020 was a lot. Like a lot a lot. Shutterfly’s successful “Anything Flies” strategy just wouldn’t fly in such a divisive climate. So we created a campaign that acknowledged the shitty year that everybody experienced, while creating a time capsule of all the weirdly good moments that couldn’t have happened any other year.

AD: Sarah Ranney / CW: Mariah Kline

Press

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Adweek: Shutterfly Finds the Good in 2020 for the Holiday Season