To launch Clorox’s biggest bleach innovation in 10 years, we first had to explain what the heck it was. The challenge? Create a demo spot that explained how Clorox Bleach with Cloromax protects surfaces from a very specific set of stains. The result is a classic demo spot with a twist. We decided to turn the cliché split-screen technique on its head–by building our split-screen set practically, down to a two-faced man.